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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">actabiomedica</journal-id><journal-title-group><journal-title xml:lang="ru">Acta Biomedica Scientifica</journal-title><trans-title-group xml:lang="en"><trans-title>Acta Biomedica Scientifica</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2541-9420</issn><issn pub-type="epub">2587-9596</issn><publisher><publisher-name>Scientific Centre for Family Health and Human Reproduction Problems</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.29413/ABS.2021-6.2.23</article-id><article-id custom-type="elpub" pub-id-type="custom">actabiomedica-2752</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЭКОНОМИКА И МЕНЕДЖМЕНТ В ЗДРАВООХРАНЕНИИ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>ECONOMICS AND HEALTHCARE MANAGEMENT</subject></subj-group></article-categories><title-group><article-title>Маркетинг генетических исследований: пилотное исследование</article-title><trans-title-group xml:lang="en"><trans-title>The Commercialization of Genetic Research: A Pilot Study</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-3704-830X</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Баирова</surname><given-names>Т. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Bairova</surname><given-names>T. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>доктор медицинских наук, руководитель лаборатории персонализированной медицины, </p><p>664003, г. Иркутск, ул. Тимирязева, 1</p></bio><bio xml:lang="en"><p>Dr. Sc. (Med.), Head of the Laboratory of Personalized Medicine,</p><p>Timiryazeva str. 16, Irkutsk 664003</p></bio><email xlink:type="simple">tbairova38@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-9720-8750</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Немчинова</surname><given-names>Н. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Nemchinova</surname><given-names>N. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>лаборант-исследователь лаборатории персонализированной медицины, </p><p>664003, г. Иркутск, ул. Тимирязева, 1</p></bio><bio xml:lang="en"><p>Research Assistant at the Laboratory of Personalized Medicine, </p><p>Timiryazeva str. 16, Irkutsk 664003</p></bio><email xlink:type="simple">nemchinova.nad@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-5790-6282</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Самбялова</surname><given-names>А. Ю.</given-names></name><name name-style="western" xml:lang="en"><surname>Sambyalova</surname><given-names>A. Yu.</given-names></name></name-alternatives><bio xml:lang="ru"><p>младший научный сотрудник лаборатории персонализированной медицины, </p><p>664003, г. Иркутск, ул. Тимирязева, 1</p></bio><bio xml:lang="en"><p>Junior Research Officer at the Laboratory of Personalized Medicine, </p><p>Timiryazeva str. 16, Irkutsk 664003</p></bio><email xlink:type="simple">sambialova95@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>ФГБНУ «Научный центр проблем здоровья семьи и репродукции человека»</institution></aff><aff xml:lang="en"><institution>Scientific Сentre for Family Health and Human Reproduction Problems</institution></aff></aff-alternatives><pub-date pub-type="collection"><year>2021</year></pub-date><pub-date pub-type="epub"><day>24</day><month>06</month><year>2021</year></pub-date><volume>6</volume><issue>2</issue><fpage>205</fpage><lpage>212</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Баирова Т.А., Немчинова Н.В., Самбялова А.Ю., 2021</copyright-statement><copyright-year>2021</copyright-year><copyright-holder xml:lang="ru">Баирова Т.А., Немчинова Н.В., Самбялова А.Ю.</copyright-holder><copyright-holder xml:lang="en">Bairova T.A., Nemchinova N.V., Sambyalova A.Y.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.actabiomedica.ru/jour/article/view/2752">https://www.actabiomedica.ru/jour/article/view/2752</self-uri><abstract><p>С развитием молекулярной генетики персонализированная медицина, основанная на генетическом тестировании индивида, активно развивается во всём мире. К настоящему времени разработано много генетических тестов, которые позволяют выявить риски для здоровья, питания, оценить спортивные возможности, подверженность травмам, происхождение и генеалогию индивидуума, а также прогнозировать индивидуальную чувствительность к лекарственным препаратам. Однако информации об осведомлённости и возможности генетического тестирования у потенциальных потребителей недостаточно.</p><sec><title>Цель исследования</title><p>Цель исследования: оценить осведомлённость и готовность проведения генетического тестирования в популяции крупного промышленного города России (на примере г. Иркутска).</p></sec><sec><title>Материалы и методы</title><p>Материалы и методы. Проведено анкетирование 305 респондентов, из которых 265 опрошенных – студенты высших учебных учреждений г. Иркутска. Исследование проводилось на условиях анонимности. Анкета для респондентов составлена в виде Google формы, что позволяет проводить дистанционное онлайн-анкетирование.</p></sec><sec><title>Результаты</title><p>Результаты. 94,1 % респондентов заинтересованы в проведении генетического тестирования на коммерческой основе. Из общего числа участников анкетирования 72,8 % выразили желание пройти анализ «Наследственная предрасположенность», 61 % – «Моногенные заболевания», 52,1 % – «Этно». Кроме того, из общего числа опрошенных респондентов 36,7 % желали пройти генетическое тестирование на исследование особенностей обмена веществ и пищевой непереносимости («Диета»), 22 % – на исследование подверженности к травмам и скорости восстановления физической формы («Спорт»), 18 % – на исследование наследственно детерминированной восприимчивости к лекарственным препаратам («Аптека»). Из ответов следует, что наибольший интерес среди опрошенных вызывает определение предрасположенности к сердечно-сосудистым заболеваниям (72,5 %), болезни Альцгеймера (48,3 %) и сахарному диабету (40,3 %).</p></sec><sec><title>Заключение</title><p>Заключение. Полученные результаты указывают на интерес к исследованиям предрасположенности к сердечно-сосудистым и нейродегенеративным заболеваниям. Высока необходимость анализа оценки клинической полезности генетических исследований, оценки влияния результатов исследования на поведение людей и системы регулирования генетического тестирования в здравоохранении в целом. </p></sec></abstract><trans-abstract xml:lang="en"><p>With the development of molecular genetics, the field of personalized medicine based on genetic data has been growing at a phenomenal pace. Genetic tests can identify health risks, ancestry, and genealogy, as well as the prediction of drug responses. However, very limited research exists about the marketing practices of companies, which promote and sell DNA ancestry and health-related genetic tests directly to the public.</p><sec><title>Aim</title><p>Aim. To evaluate the awareness and attitude about genetic testing in the population of a large industrial city in Russia (on the example of Irkutsk).</p></sec><sec><title>Materials and methods</title><p>Materials and methods. A total of 305 respondents – 265 of them were students of higher educational institutions of Irkutsk. The study was conducted on condition of anonymity. The questionnaire was available on the Internet on the basis of the Google Forms service. All basic concepts were explained to the participants during the survey.</p></sec><sec><title>Results</title><p>Results. 94.1 % are interested in conducting genetic testing on a commercial basis. Of the total number of survey participants, 72.8 % expressed a desire to undergo the analysis “Hereditary predisposition to diseases”, 61 % – “Monogenic diseases”, 52.1 % – “Ethno”. In addition, out of the total number of respondents surveyed, 36.7 % want to undergo genetic testing for research: features of metabolism and food intolerance “Diet”, 22 % – susceptibility to injuries and speed of recovery of physical form “Sport”, 18 % – to hereditarily determined susceptibility to drugs “Pharmacy”. It follows from the answers that the greatest interest among the surveyed people is the determination of predisposition to cardiovascular diseases – 72.5 %, to Alzheimer’s disease – 48.3 % and diabetes mellitus – 40.3 %.</p></sec><sec><title>Conclusion</title><p>Conclusion. The results obtained indicate an interest in the study of predisposition to cardiovascular and neurodegenerative diseases. There is a high need to analyze the assessment of the clinical usefulness of genetic research, to assess the impact of research results on human behavior and the system of regulation of genetic testing in healthcare in general. </p></sec></trans-abstract><kwd-group xml:lang="ru"><kwd>маркетинг</kwd><kwd>персонализированная медицина</kwd><kwd>генетическое исследование</kwd></kwd-group><kwd-group xml:lang="en"><kwd>marketing</kwd><kwd>personalized medicine</kwd><kwd>genetic research</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Johansen CT, Hegele RA. Predictive genetic testing for coronary artery disease. Crit Rev Clin Lab Sci. 2009; 46(5-6): 343-360. doi: 10.3109/07388550903422075</mixed-citation><mixed-citation xml:lang="en">Johansen  CT, Hegele  RA. Predictive genetic testing for coronary artery disease. 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